A fantastic project to design was the rebrand and redesign of the West Bromwich Albion crest, which has modernised their previous crest ready for the media saturated market.

West Bromwich Albion FC crest design

Designed while at GVC

My last job for GVC, and a nice one to go out with! WBA approached GVC wanting their crest to be redesigned. Based on an earlier crest design (below middle) and combining the clarity and simplicity I really liked about the logo they had in the '70s (the basic WBA, below left on the yellow and green classic away kit) I concentrated on the word ALBION.


I simplified the throstle design so that it would work in the new-media age where it would be used small on mobiles or spinning on SKY or Match of the Day. I think it works particularly well on the 10/11 umbro kit where it fits neatly within one of the stripes.