This was a nice campaign that aimed to highlight, through nature and colour, the differences between Fuji paper and that of competitors. The idea being split images – the more colourful image being printed on Fuji paper as this allowed you to ‘bring your colours to life’.

The concept was life is much brighter with Fuji, and using the paper will bring your colours to life. The idea was everyday mundane scenes were mirrored in the printed area (the fly poster) however, as this was on Fuji paper, everything was more modern, bright, exuberant, etc. This piece mirrored the grey woman walking past wet, in a dull, rainy street against the colourful, Fuji-touched, woman with her bright clothes and backgrounds. I particularly like the rueful look the grey woman is giving the colourful poster. The second ad the everyday mundane scenes were mirrored in the printed area (bus shelter) however, as this was on Fuji paper, everything was more modern, bright, exuberant, etc. This piece mirrored the grey man sat with his newspaper in a dull, rainy bus shelter against the colourful, Fuji-touched, man with his bright field and modern laptop. To see how these were created, by using Photoshop, please click here.

Top – an advert aimed at museums and art galleries to install the Smartpix kiosk, a machine that would allow visitors to print out postcard images of the pictures they have seen during their visit. Above – editorial advert that showed how professionals use and enjoy the Fuji bundles. These adverts went in photography magazines and were aimed at photographers. For more Fuji advertising, or to see some digital manipulation work for Fuji please click the relevant words to access the link.