Above, a variety of advertisements designed when I was at Sony for the adidas power soccer range. They show a range of approaches to advertising - photographic, photo manipulation and CGI render (with additional Photoshop manipulation by me to bring in the pack shot and the 3 stripes of adidas as part of the 'swoosh' effect). For further images of the logos, packaging, POS or digital work linked to these, please click on the relevant word to access the link.

Below is one of a series of sales sheets for adidas.  These were sent to retailers so they could order products and were designed at Madhouse. Also shown is a limited edition series of postcards designed for adidas to promote their Predator range.