What initially started as a branding design to promote a Michael Owen range of clothing evolved in to a complete in store look. Taking the muted image and silver look plus the use of News Gothic the whole in-store POS was redesigned. Also I designed the 100% Official logo – this was to combat street traders selling unofficial merchandise (the logo featured on tags on the merchandise as well as in the windows and on the POS).

Below is the club training range, which was slightly tongue in check – the fans requested it so this relationship with the fans was relayed in a humorous style… you asked so here it is! Also using players as directional signs was a nice little touch in-store.

Other Liverpool projects I have designed include LFC advertising, LFC Corporate Hospitality brochures, the redesign of Anfield frontage, Liverpool FC museums, Liverpool FC cards, Liverpool FC Redzone, the design of the Shankly and Paisley lounges and food kiosk designs. Please click the relevant link for more information on these projects.