The Forestry Commission wanted to launch the "Woodland Ambassador' programme, a scheme that utilised people from your local farmer to industry professional. The Woodland Ambassadors are volunteers who bring a wide range of experiences to the programme. They act as advocates for woodland creation and management, sharing their knowledge with peers.

The badge design, being a circle, encompassed (in my opinion) that these ambassadors had come full circle and, having gained experience, were now able to offer experience and confidence to others.