The designs aim to highlight the 'green' qualities of these new printers plus the benefits to the printing industry in the fact that the speed and efficiency meant that jobs were printed on time and with no need to work extended hours.

The green idea was carried through by the use of this colour in all the adverts, which had duality in the fact one of Fuji's corporate colours is green. The benefits to the printers were highlighted by humorous images of printers getting a good night's sleep or spending the time with family rather than waiting for print jobs to finish. I feel they work really well as a set!

For more Fuji advertising, or to see some digital manipulation work for Fuji please click the relevant words to access the link.