Annual reports design and art direction for Landround
- Category: Advertising
- Designed while at GVC
Award winning designs for Landround, these annual reports were as a result of a pitch win and led to a three year contract – this enabled me to come up with the idea for the covers to have the same horizon and sky but to reflect each mode of transport over the years.
The first annual report featured the sea and was to highlight travel by water (and also water based holidays), the second was a mountain scene and was to highlight travel by air (and also mountain based ski holidays) and finally the third (which I never got a sample of unfortunately) was to highlight travel over land.
PETER DYKEAYLEN | GRAPHIC DESIGNER |