The circle design of swimskin and the fresh look was continued from the packaging through to the various point of sale (POS). These differed depending on whether the shop was a sports shop or a pharmacy. Also shown is the retail card bag that sold packs of swimskin were placed in and the in-store screen graphics that cycled between messages on the in-store monitors.

Huge graphic panels were designed for the exhibitions that swimskin traded at. This panel was over two metres high and five metres wide. For further images of the swimskin packaging work please click this link.