Just a few of the many adverts designed for the Sony PlayStation – from wild and whacky location shoots through to digital manipulation on to existing photography. Adverts (and more alarmingly manuals) were designed in the UK for different territories so often I was struggling to get foreign copy to fit. Often different territories needed different takes on the adverts as they were different markets, different consumers and had different outlooks on things.

For further images of the logos, packaging, POS or advertisements linked to these, please click on the relevant word to access the link.