Clean and humorous was the idea behind the Performing Seal adverts. Place in magazines that featured images of truck and tyres, the simplicity, design and uniqueness of these ads meant they really stood out in the magazines.

The seal character is featured through every piece of promotional material in the hope the character will be as popular as characters such as the Churchill dog and the Compare the Market meerkats. The idea was the humour and imagery would be memorable whilst helping explain a mundane product.

For further examples of the brand identity, the brand guidelines and the digital seal illustrations click the relevant word to access the link.