Peter Dykeaylen

Welcome to my site

Based in Liverpool, England, I'm an award-winning Graphic Designer and Creative Director.

With almost twenty years industry experience working in agencies and in-house, and having designed for a wealth of well known brands and clients, I can offer great and innovative design solutions to help promote your brand awareness. This site is a portfolio of some of the many and varied projects I've worked on.

  • Experience of in-house and agency design
  • Fully qualified teacher of Art and Graphics
  • Digital artist with work featured in UK galleries
  • Skilled in Graphic Design, Videography and Photography

Need to learn Photoshop, Illustrator or InDesign or find your way around a mac? I have a wealth of experience in training both adults and students in both design, graphics and computer software.

I was very pleased when the critically acclaimed Computer Arts magazine show-cased some of my work in a 2 page profile. My work has also featured in several issues of Creative Review magazine highlighting work I have designed for adidas and Sony.

Destruction Derby logo featured in Creative Review magazine
2 page profile feature in Computer Arts magazine
adidas Power Soccer logo featured in Creative Review magazine
Sentient packaging for Sony featured in Creative Review magazine
Sony work
Liverpool FC work
WHSmith work
Radley Work
Fuji work
Forestry Commission work

Brand identity

I've worked on the West Bromwich Albion crest, Stoke City and their Academy crests, the National Quilt Museum identity through to idents for Sony Playstation games. I've worked with big names (and small!) and applied designs to a wide range of brand guidelines.

Retail Design and Graphics

From promotional window displays for Radley through to revamping the graphics for Liverpool FC's club stores. Plus, I was a Senior Designer working at WHSmith on their retail and stores' look so bring a wealth of expertise to this area.

Advertising and design for print

Ads for Sony and adidas and Liverpool FC through to brochures for Liverpool John Moores University and direct mail for Littlewoods.

Packaging and Point of Sale

Packaging for Sony Playstation games and promotional material. Point of sale and packaging for Psygnosis PC titles, plus POS for Radley.

Digital illustration and Photoshop manipulation/retouch

From Photoshop manipulation and retouching through to illustration and product visualisation.

Interior Graphics and Visualisation

Designing the interiors for Everton FC's study support centre, through to working on the Liverpool FC museum and lounges.

Photography and videography

I have been a photographer for The Belvedere Academy shooting well known celebrities and also key school calendar events such as Results' Day and Prize Giving/Speech Night where you only get one chance to deliver (often in non-studio based locations). I have produced and edited a varied range of videos and animations for the Forestry Commission.

Design for education

Having also been a teacher, I understand the education sector extremely well and how to design for its many audiences. I have a wide range of work from adverts, prospectus design to brand refreshes and interior graphics. I also have many year's experience of school photography and applying this imagery into bespoke, education based design work.

  • All
  • Brand
  • Advertising
  • Illustration
  • Education
  • Theatrical/Arts
  • Photography/Videography
  • Art

Inspire Me Lecture series

Advertising

Belvdere Acadxemy Sixth Form logo identity

Belvedere Academy Sixth Form identity

Brand

In My Dreams poster design for St Edward's College

Theatrical/Musical

The benefits of trees infographic

Forestry Commission

Belvedere Academy Sixth Form Prospectus design

Belvedere Academy Sixth Form Prospectus design

Education

Forestry Commission 'Forestry Is' careers video

Forestry Commission

Forestry Commission 'A Family Farms Carbon Journey' video

Forestry Commission

Agroforestry illustrations for the Forestry Commission

Illustration

Forestry Commission Woodland Management Matters 'Three steps to creating a woodland management plan' video

Video

'To sleep, perchance to dream, but does cheese give nightmares?' - surreal art featured in galleries

Art

Explore different routes into forestry careers infographic

Forestry Commission

Forestry Commission 'How to generate carbon units through the Woodland Carbon Code' video

Forestry Commission

Robert Winston lecture, 'Can science make you happy?' poster and event photography

Advertising

Forestry Commission Woodland Management Matters 'The Woodland Carbon Guarantee five-stage process' video

Forestry Commission

Forestry Commission's Woodland Ambassador brand identity

Brand

Sister Act poster design for The Belvedere Academy

Theatrical/Musical

Belvedere Academy Sixth Form advers design

Summer Reading literature scheme brand and leaflet with ice-lolly bookmark

Education

Coronation illustrations for the Forestry Commission

Illustration

Forestry Commission animated idents for exhibition stand

Video

'Reflections : Lockdown' - digital collage art featured in galleries

'Reflections : Lockdown' - digital collage art featured in galleries

Art

'The difference between conifer and broadleaf carbon capture rates' carousel graphics

Forestry Commission

Belvedere Academy Sixth Form advers design

Belvedere ezine design Summer 24

Education

'Do you want to create woodland to help address the climate crisis?'carousel graphics

Forestry Commission

Agroforestry illustrated leaflet design for the Forestry Commission

Advertising

Sefton Cycle Repairs brand identity

Brand

A Night At The Musicals poster design for The Belvedere Academy

Theatrical/Musical

Belvedere Academy Sixth Form advers design

Belvedere Academy Sixth Form Advertising

Education

Forestry Commission Woodland Management Matters 'Prevent tree pests and diseases in three steps' video

Video

''Awakenings' - digital art featured in galleries

'Awakenings' - digital art featured in galleries

Art

Squirrel and deer guide booklet design for the Forestry Commission

Advertising

Imagine poster design for The Belvedere Academy

Theatrical/Musical

Belvedere Academy Sixth Form advers design

Belvedere ezine design Spring 24 issue featuring Matt Lucas

Education

Belvedere Acaxdemy Ezine, Spring 22, featuring Robert Winston

Education

Forestry Commission Woodland Management Matters 'Ash die back' video

Video

'This Shining Night' poster design for St Edward's College at the Tung Auditorium

Theatrical/Musical

Roald Dahl's 'Night of the Unexpected' poster design for The Belvedere Academy

Theatrical/Musical

CCF Continuous Cover Forestry infographic for the Forestry Commission

Advertising

Belvedere Academy Sixth Form advers design

Belvedere ezine design cover designs history

Education

'Solitude' poster design for The Belvedere Academy

Theatrical/Musical

Dance Festival poster design for the Belvedere Academy

Theatrical/Musical

Animated woodland Christmas Card for The Forestry Commission

Video/animation

Forestry Commission Woods Mean Business video #1 Carbon

Video

Forestry Commission Woods Mean Business video #2 Recreation

Video

Forestry Commission Woods Mean Business video #3 Timber and woodfuel

Video

  • All
  • Brand
  • Advertising
  • Packaging
  • Illustration
  • Interiors
  • Retail
  • Education
  • Theatrical/Arts

Advertising and promotional material for adidas, including Gazza adverts

Advertising

Destruction Derby 2 brand identity

Brand

Brochure designs for Liverpool Football Club

Advertising

Destruction Derby brand identity

Brand

Performing Seal brand identity and brand guidelines

Brand

adidas Power Soccer brand design

Brand

Theatrical poster for Blood Brothers production

Theatrical/Arts

West Bromwich Albion FC crest design

Brand

Stoke City FC and the Stoke City FC Academy crest design

Brand

Buy and fly! brand identity redesign

Brand

Christmas card and menu card designs for Liverpool FC

Advertising

Poster to promote 'Awakening' music production

Theatrical/Arts

National Quilt Museum brand identity and brand guidelines

Brand

Brochures and leaflet designs for omnica

Advertising

Intellectual Property brochure design for Kirwans Solicitors

Advertising

Theatrical poster for A Midsummer Night's Dream production

Theatrical/Arts

Poster to promote 'This Shining Night' music production

Theatrical/Arts

Promotional banners for Theatre Clwyd productions

Theatrical/Arts

Makro advertising campaigns

Advertising

Advertising campaigns for Fuji Papers

Advertising

Littlewoods Personal Finance publicity materials

Advertising

Sixth Form prospectus design for The Belvedere Academy

Education

'Ezine' magazine redesign for The Belvedere Academy

Education

Press advert designs for The Belvedere Academy

Education

Press advert design for Stockport School Open Evening

Education

Postcard and character designs for The Belvedere Academy

Education

Reading Scheme pop-art influenced literature leaflet designs for The Belvedere Academy

Education

Belvedere Remembers logo and booklet designs for The Belvedere Academy

Education

The Wiz logo and poster design for The Belvedere Academy Drama Department

Education

Liverpool John Moores University publicity materials

Advertising

Advertising for Sony PlayStation games

Advertising

Everton FC's Extra Time printed promotional folder and stationery

Advertising

Annual reports design and art direction for Landround

Advertising

FMA corporate brochure and website

Advertising

Liverpool FC redesign of Anfield frontage

Retail

Radley store window and airport graphics

Retail

Liverpool FC store graphics rebrand and redesigns

Retail

Staples Back to School in-store brochure designs

Retail

WHSmith in-store visual displays redesign and promotional literature designs

Retail

Thistles Shopping Centre promotional and advertising materials

Retail

Coop Pharmacy and Funeral Group POS and leaflets, plus van livery designs

Retail

Swimskin POS, instore displays and exhibition graphics

Retail

Sony PlayStation instore POS and retail graphics

Retail

Promotional and advertising material for the Big Food Group rewards scheme

Advertising

Design of brand identity guidelines for Performing Seal

Advertising

Design and copywriting of the brand identity guidelines for the National Quilt Museum

BRAND

Design of printed brochures for DRB Engineers

Advertising

Radley mission statements, advertising, e-adverts and voucher designs

Advertising

Everton FC Study Support Extra Time brand design

Brand

Advertising campaigns for Fuji Printers

Advertising

Promotional literature designed for buy and fly!

Advertising

Advertising campaigns for Liverpool Football Club

Advertising

Advertising campaign for Performing Seal

Advertising

The National Quilt Museum promotional literature and stationery design

BRAND

Theatrical poster for Oliver production

Theatrical/Arts

Packaging and logo designs for Sony PlayStation

Packaging

Packaging design for PC Games

Packaging

Packaging, bottle and brand design for swimskin

Packaging

Limited edition packaging for the Jordan F1 team on the Sony PlayStation

Packaging

Sachet and dispenser designs for Radley

Packaging

Wallace and Gromit PC packaging designs for the BBC/Aardman Animation

Packaging

Digital manipulation for adidas and Sony

illustration

Digital manipulation and image creation for Makro advertising campaign

illustration

Digital manipulation and image creation for Fuji advertising campaign

illustration

Digital manipulation and image creation for Fuji side walk advertising campaign

illustration

Everton FC Study Support Centre: Extra time football themed classrooms

interiors

Liverpool FC museum designs

interiors

National Quilt Museum interior designs and signage

interiors

Liverpool FC branded concourse kiosk designs

interiors

Liverpool FC Redzone - digital information console branding and graphics

interiors

Liverpool FC Shankly and Paisley lounges - branding, graphics and interior designs

interiors

Illustration for A Midsummer Night's Dream poster

illustration

Performing Seal character illustrations

illustration